Mark AI let you set clear rules for the use of specific words or phrases in your content. This enables you to ensure that the terminology employed is consistent with your brand and editorial standards. It's an outstanding way to enhance efficiency during the creation and review of content on a large scale.
Set up brand terms
Select a type
There are 3 types of terms:
Approved | The term should be preferred and/or used frequently in content. |
Correct Spelling | Specifies the correct way to spell a word or phrase. Useful for proper names or words that may have multiple spellings (hyphenation, etc.) |
Do not use | The word or phrase should not be used in content, it is possible to specify certain conditions in other fields. |
2. Provide a reason for this rule
This field allows you to explain the rule to your team and set specific conditions.
If a rule doesn't apply in all cases, it's important to explain to your team members in which situations it does or doesn't apply.
Your collaborators will be able to refer to this note when the term is detected in the text editor.
3. Add common mistakes
If you're looking to approve or ban a term that can be written in various ways, you have the option to create a single term by specifying all the versions in the "common mistakes" field.
Common mistakes can also be versions of the term that are misspelled or contain a capital letter.
4. Frequency of application
Because there are always special cases where certain rules don't apply, we've created an "Application" field that allows you to specify how often each rule should be applied.
This application frequency is important because it determines whether a piece of content can be published:
Always | The rule concerning the term must always be applied, regardless of the type of content and context. | Content cannot be published if the term is not corrected |
Conditional | The rule applies most of the time but requires review by a team member. Its application may vary depending on the context or type of content
| Content may be published if the application of this rule in the context has been reviewed |
Uncommon | The rule applies in very specific cases. It should therefore be used more as a reminder for team members. | Content may be published |
5. Categorize Terms
Associating a term with a category allows you to apply only the rules of that category to content. To help you better understand their use, here are some examples of categories:
for a specific subject
for a domain
for a product
for a type of content (blog post, LinkedIn post, etc.)
By defining clear rules on the terminology to be used, you improve the consistency of your content and facilitate the work of creation and revision.